El Cerrito, CA – November 19, 2024 – The City of El Cerrito has chosen DIXON Resources Unlimited to develop its Parking Management Action Plan (PMAP), a critical initiative aimed at modernizing the City’s parking system. DIXON, a nationally recognized leader in parking management consulting, was selected after a competitive proposal process due to its extensive expertise and proven success in implementing innovative parking solutions for cities across the country.

Preparing for Growth and Enhancing Mobility

The PMAP is a key step in preparing for the El Cerrito Plaza BART Station Transit-Oriented Development (ECP TOD) Project, which will introduce 743 new housing units, nearly half of which will be below-market rate, along with new commercial and public spaces. As the area undergoes this transformation, the PMAP will develop a detailed strategy to balance the needs of residents, BART riders, employees, business patrons, and visitors.

Building on the 2019 El Cerrito Plaza TOD Goals & Objectives and the 2023 Berkeley-El Cerrito Corridor Access Plan (BECCAP), the PMAP will refine access strategies, optimize parking availability, and evaluate technology solutions to create a more efficient and user-friendly system.

Why DIXON? A Perfect Fit for El Cerrito

DIXON’s expertise in block-by-block analysis, financial modeling, and stakeholder engagement made them the ideal choice for this project. Their experience developing customized parking programs ensures that El Cerrito’s PMAP will be data-driven, equitable, and ready for implementation. City staff conducted a thorough evaluation of DIXON’s proposal, including interviews and reference checks, before determining that the firm’s capabilities aligned perfectly with the project’s goals.

Community Engagement and Sustainability at the Core

DIXON’s approach emphasizes robust community outreach to gather input from residents, businesses, and stakeholders. By ensuring that the PMAP reflects the diverse needs of the community, the plan will not only address parking challenges but also support El Cerrito’s goals related to livability, equity, and environmental sustainability.

Next Steps and Future Impact

DIXON will develop the PMAP over a 17-month period, delivering a comprehensive plan that includes detailed parking analysis, financial modeling, and technology recommendations. Upon completion, the PMAP will provide a ready-to-implement framework that supports El Cerrito’s vision for a more accessible, sustainable, and vibrant community.

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